Should you buy and sell houses from the same Real Estate Investors Web Site?
Should you send motivated sellers to the same web site where you sell houses?
The simple answer is “NO!“.
The key to successful prospecting is speaking to the conversation going on in the person’s mind.
Obviously the needs of a motivated seller are very different from those of a person looking to buy a house. A motivated seller is going through some real tough times and needs to get rid of their problem - their house. A successful web site for buying houses must do nothing short of providing targeted solutions for motivated sellers in a sensitive manner.
Winning the heart of a motivated seller so they can sell their house to you takes one key engredient - they must be able to trust you. You must come out to them as someone who can solve their problems. Having a web site that specifically addresses just the solutions to their problems puts them in a position you must learn to love - they want only you to buy their house.
On the other hand, a house buyer is going through relatively better times than a motivated seller, sometimes looking for their dream home. These two people are worlds apart. Combining the buying and selling houses in the same web site would be killing the prospects of winning the hearts of the majority of potential sellers - and you will make less money as a result.
Most successful investors (most gurus and teachers also) will tell you that you need at least two web sites at the bare minimum.
Buy only web site - This is the kind of website that you use only when you are buying houses
Sell Only web site - This is the kind of web site you use when you are selling houses
Of course this is just the minimum; you also need to attract private money to finance your deals. When you know you have access to unlimited cheap funds that you control for any type of deal you want, real estate investing becomes a lot of fun.
The type of deals you invest in is not limited by rigid underwriting rules (such as those of a mortgage company). If you like a deal, it’s funded. This is the reason why a Cash Investors Web Site is a necessary part of your investing power tools.
House Flipper web site - If you are an investor who is strong on wholesaling houses, most likely you will need a web site that allows you to sell houses at a discount to other onvestors. A house Flipper web site is specialized just for this business model.
